Thank You For Making It Happen! Zenith, Access And Fidelity Lead Other Banks To Appreciate Customers In New Year Greetings
The Oasis Reporters
January 2, 2023
By Greg Abolo
@gregabolo
@Theoasisreport1
One interesting thing that Nigerian banks do is to celebrate their millions of customers individually and without fail, especially on their date of birth.
It’s so very touching.
This aspect of celebration is equally seen during national feasts, like the nation’s independence day anniversary. It’s usually always interesting to see the angle or viewpoint from which a bank takes it’s perspective.
Watchers always try to analyze each interesting angle.
Feasts of Eid are equally celebrated.
Very soon, other ethnic celebrations like Ojude Oba etc would take their place.
Practically all the banks celebrated Christmas with their customers on December 25, 2022, as they do every year without fail.
Seven days after Christmas came the New year festivities to herald it on January 1, 2023.
At The Oasis Reporters, we took note of them.
Leading bank, Zenith Bank came out with a video. It all started with Christmas decorations in Lagos a few weeks before Christmas. The video is a pure delight to watch (click on the link).
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‘Jabulela Unyaka Omusha’ comes the greeting that adds ‘Feliz Ano Novo’ to express a Happy New Year felicitations from Access Bank PLC that has a massive footprint in Africa.
So Access Bank would greet people in several African languages.
When you see the Welcome To The New Year with the sparkling stars in the air, know it’s from Fidelity Bank. And there’s a message to make 2023 a year of giant strides and boundless opportunities.
Wonderful!
So let’s clink glasses to a bright and adventurous new year!
When it happens like this, know that besides doing the business of lending and deposits, banks have devoted and passionate copywriters who do it with verve every year and at each celebration.
One beautiful thing about them is that all the copywriters work independently from different banks each season, yet no two copies look alike because they all push each one out at practically the same time.
Excited customers watch each work.
Greg Abolo
gregabolo@gmail.com
