Zenith Bank To Open A Free SME DIGITAL Workshop, In Collaboration With Facebook For The General Public
The Oasis Reporters
January 27, 2020
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In cognizance of the increasingly huge attention that the digital economy has been getting as well as the “breathtakingly exciting” economic scenarios it offers, according to the words of Brian Armstrong, Professor of the Chair of Digital Business at the Wits Business School, University of the Witwatersrand, Zenith bank plc, a leading Tier One bank with foothold in African markets and equally playing on the global stage is organizing a digital workshop.
Here’s the story in full:
The workshop is free for everyone, customers and non -customers alike.
The workshop will be on how Facebook, Instagram, Whatsapp and other digital channels can be used to engage potential prospects, market offerings and grow business volumes.
The free SME DIGITAL workshop being hosted by Zenith Bank Plc in collaboration with Facebook is going to be a one day event and it will be held between January 29th and 30th at the Bank’s Oba Akran branch, 23 Oba Akran Avenue, Ikeja, Lagos.
Another venue is the Ilupeju branch 2, 201 Ikorodu Road, Obanikoro, Ilupeju, Lagos. There’s also a third venue, at Kingsway Road Branch, 2 Aromire Road, Ikoyi, Lagos.
Each day’s workshop begins at 8.30 am.
However, each attendee is expected to register by sending an email, titled Zenith Bank SME Digital Workshop to smepartnership@zenithbank.com .
The email should contain the following information:
Name of participant, preferred venue of attendance and date.
It is expected that participants would be made conversant with some of the economic cum business things digital technology can do.
It will also bridge the knowledge gap by explaining what the digital economy actually is. What makes it different from the traditional economy? Why should we care about it?
According to Brian Armstrong, Professor of the Chair of Digital Business at the Wits Business School, University of the Witwatersrand in South Africa, the digital economy is a term that captures the impact of digital technology on patterns of production and consumption. This includes how goods and services are marketed, traded and paid for.
The term evolved from the 1990s, when the focus was on the impact of the internet on the economy. This was extended to include the emergence of new types of digitally-oriented firms and the production of new technologies.
Today the term encompasses a dizzying array of technologies and their application. This includes artificial intelligence, the internet of things, augmented and virtual reality, cloud computing, blockchain, robotics and autonomous vehicles.
The digital economy is now recognised to include all parts of the economy that exploit technological change that leads to markets, business models and day-to-day operations being transformed. So it covers everything from traditional technology, media and telecoms sectors through to new digital sectors. These include e-commerce, digital banking, and even “traditional” sectors like agriculture or mining or manufacturing that are being affected by the application of emerging technologies.
Understanding these dynamics has become non-negotiable. The digital economy will soon become the ordinary economy as the uptake – and application – of digital technologies in every sector in the world grows.
These would be some of the expected knowledge that would be explained to participants.
Written by Greg Abolo
